Myth #10: If your design is good, small details don't matter
“The details are not the details. They make the design.” said Charles Eames. Fine details such an informative error message, a reassuring piece of microcopy on a sign up form, or the rearranging of products on a category page strongly impacts the user experience.
Small details go a long way. This is what Apple is all about: obsessive attention to details down to the smallest bits.